And now for something completely tiresome.
According to the San Francisco Chronicle, the Oakland Coliseum’s name is about to be changed for the fifth time in 21 years. RingCentral, a Belmont communications firm, has purchased the naming rights to the maligned stadium for three years at a cost of $3 million. The deal includes an option for a fourth year.
“We have a contract that we are finalizing right now,” Coliseum Authority Executive Director Scott McKibben told the Chronicle. “The goal is to bring it to the authority for a vote Friday.”
RingCentral Coliseum would be the stadium’s fifth corporate moniker. Network Associates purchased naming rights in 1998. Ultimately the company changed its name to McAfee. The McAfee Coliseum was a thing from 2004-08. Three blessed years passed during which the original name — the Oakland-Alameda County Coliseum — returned. Overstock.com struck a deal in 2011. The name evolved into O.co and in 2016 the company terminated its agreement.
For comparison purposes, the Giants recently sold the name of their waterfront park to Oracle for $200 million over 20 years.
This newspaper reported that RingCentral toured the Coliseum in December. Public disclosure about the company’s interest in naming rights surfaced shortly before spring training.
A highly unscientific survey found that reaction to the change was decidedly understated.
So the Oracle in Oakland will now be called “ring central coliseum”
Cancel that. We just calling it the coliseum.
— Jonathan (@_JromanA) May 14, 2019
So the Oakland Coliseum will be re-named yet again. This time to the Ring Central Coliseum. You know, I don’t hate it.
— Casey H. (@Chowrilka) May 13, 2019
ring central coliseum? pic.twitter.com/LNp8z8VxAb
— Bump City (@Citizen510) January 16, 2019