Shame on the executives at the cable network TNT. They’ve gone and awakened the beast in Raiders running back Marshawn Lynch.
TNT is apparently developing a show called “Beast Mode” that has nothing to do with Lynch and he’s not happy about it.
That was made abundantly clear when Lynch learned of some casting news for the show and tweeted his disapproval:
What da fuck is this???? pic.twitter.com/4iX3oIoUPx
— Shawn Lynch (@MoneyLynch) December 19, 2018
Lynch, a native of Oakland and former Cal star, has worn the nickname of “Beast Mode” with pride for years. It refers to his hard-charging, tackle-breaking, ferocity on the football field. He even has his own apparel line called Beast Mode.
So what the heck, TNT? The series being developed doesn’t even have anything to do with football. According to Variety, it’s based on the life of boxer and trainer Ann Wolfe and tells the story of a feisty, damaged woman with a “kill or be killed” mentality. Anika Noni Rose (who, we playfully note, is not nearly as buff as Marshawn) has been cast as the title character.
Right now, “Beast Mode” is only a pilot for a potential series, so it might not even make it to air. But if is does — and it retains that title — Lynch may have something to say about it.
He owns a couple of trademarks on the phrase “Beast Mode,” according to Darren Rovell of ESPN. He has even gone so far as to send cease and desist letters to people trying to sell “Beast Mode” merchandise.