Humboldt Brothers team up with Francis Ford Coppola on cannabis products

Humboldt Brothers CEO: 'I am really proud of this project'

The Humboldt Brothers — Brett Todoroff, left and Johnny Deim — have teamed up with Francis Ford Coppola’s Sana Co. to produce three unique flower strains of cannabis. (Humboldt Brothers — Contributed)
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Francis Ford Coppola, the acclaimed filmmaker and winemaker, is teaming up with the Humboldt Brothers, a Southern Humboldt County cannabis company, to introduce unique flower strains.

The Humboldt Brothers, a Southern Humboldt County-based cannabis company, has teamed up with Francis Ford Coppola’s Sana Co. on a new cannabis flower product. It will be available in mid-December. (Sana Co. — Contributed)

The Grower’s Series is the new product line and comes in a tin shaped like a wine bottle which includes three grams of each of the new strains, all grown at farms around the Garberville area, Johnny Deim, the founder and CEO of Humboldt Brothers said.

“As someone who has grown up in Pepperwood, I am really proud of this project,” Deim told the Times-Standard on Friday morning. “Would I have thought we would be in the same place as somebody with such legendary prestige?”

He added he marked the new partnership with a special film viewing.

“My wife and I just watched ‘The Godfather’ again last night,” he said.

The tin he said opens to reveal the packaged contents.

“It opens to present a set of matches, a pipe (and) three different strains in it,” he said.

Coppola said the Humboldt County product is special.

“Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir and temperateness. Expertise making one applies to the other,” said Coppola. “As with growing grapes, location matters, and The Grower’s Series reflects California agricultural expertise creating a true blend of art and science.”

The strains were grown at the Tan Oak Farms, Benbow Farm and the Salmon Creek Farm. They can be pre-ordered through www.CaliChill.com, which delivers to several Northern California areas, but is not currently delivered in Humboldt County.

But Deim said the products will be available locally after the official launch in mid-December. He said he was in the process of selecting a Northern Humboldt County dispensary.

The first dispensary that has agreed to sell the product in Humboldt County is the One Log Dispensary in Piercy.

“We are all big fans of the wines and the films and we’re always happy to support local brands,” Sean DeVries, One Log Dispensary’s director of retail said regarding the products on Friday afternoon. “We’re all very excited about this partnership.”

Deim feels that this is significant in promoting several county spots.

“We’re kind of putting Garberville and Arcata on the map,” he said, noting that a packaging business is located in Arcata. “We’re also putting sun-grown and Humboldt County on the map. On the label, it says Humboldt County.”

Terra Carver, executive director of the Humboldt County Growers Alliance lauded the partnership.

“The Humboldt County Growers Alliance is thrilled with this collaboration,” she said Friday. “Humboldt Brothers, who are members of HCGA, convey quality and authenticity of their product through marketing that focuses on the essence of origin. They highlight Humboldt excellence and we couldn’t be more proud of their hard work.”

On Coppola’s end, the product comes from Geyserville-based Sana Co., which was established this year and is owned by Coppola. It is wholly separate from the Coppola Family Farms brand and focuses on sun-grown cannabis products and sustainable farming.

Deim said that was one of the things that helped secure the deal with the Humboldt Brothers.

“They were very interested in what we we’re doing in Humboldt County,” he said.

Ruth Schneider can be reached at 707-441-0520.

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