A screenshot of the Uber Eats app. (Philip Santos — The Times-Standard)
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Uber Eats, an offshoot of the rideshare company Uber, is now doing business in Eureka and Arcata. The app-based service delivers food to customers, offering restaurants that don’t deliver a way to expand their customer base.

“It’s a college town, not everyone has a vehicle,” said Theresa Powell, general manager at Stars Hamburgers in Arcata. “If we can reach a demographic of people we normally wouldn’t, that’s more revenue for us.”

Powell believes the service will do well in Arcata because there are food establishments beyond the comfortable reach of walking in Arcata. She said the company offered her a promotional entry rate, saying that there was “really no extra cost to jump on the bandwagon.”

When asked if she was worried about “no-shows,” she said it’s something that already happens.

“It’s not a concern at this time,” she said. “It already occasionally happens.”

Powell said the biggest challenge was ensuring the menu that appears on the Uber Eats app offers the same options as the in-store menu, which is highly customizable.

“I’m sure hiccups will happen,” she said, but Powell is sure Stars Hamburgers will work through them.

Cherri Schick, co-owner of Stars Hamburgers in Eureka, said the restaurant will not be partnering with Uber Eats at this time.

Several restaurants appear on the app at this time including Ultimate Yogurt, Tandoori Bites Indian Cuisine and Humboldt Bay Provisions.

Delivery fees are set by the restaurants and may vary. The app noted prices between $3.49 and $6.99, for example.

The range of delivery is unclear, but at this time, it appears that you cannot have food delivered between Arcata and Eureka or vice versa.

Despite repeated requests, Uber Eats declined to provide a spokesperson to comment on or verify details regarding the service.

Philip Santos can be reached at 707-441-0506.

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