To raise awareness and prompt volunteers to register for the cleanup, the commission will launch a Countdown to Trash Extinction campaign on Friday, Aug. 23. In the 29 days leading up to Coastal Cleanup Day, the commission will post information on its Facebook page and Twitter feeds to enlist Californians in learning about the trash that litters our coast and inland shorelines: what it is, why it’s so damaging to our aquatic and coastal environments, and what they can do to help keep trash out of our environment throughout the year.
”Some very talented volunteers developed our publicity campaign this year, which has the rallying cry, ‘Let’s make trash extinct,’” said Eben Schwartz, Marine Debris Program manager for the California Coastal Commission. “We want to build on this theme, not just for Coastal Cleanup Day but year-round. Over the course of the 29 days leading up to the cleanup, we will give everyone in California a thorough education about simple steps they can take to join the battle against marine debris and plastic pollution.
Volunteers have always been the heart and soul of the cleanup. More than 1.2 million volunteers have taken part in the cleanup since it began in 1985, removing over 19 million pounds of debris from California’s shorelines. Organizing those volunteers at locations around the state requires incredible coordination from more than 60 different nonprofit organizations, local governments, and state agencies. By combining efforts with like-minded organizations around the state, the Coastal Commission has been able to greatly increase its ability to mobilize the citizens of California to become stewards of our coast and ocean.
Another vital part of this network is the sponsor team providing the necessary funding and marketing support that makes the cleanup a huge success. The Coastal Cleanup Day Program is proud to have long-standing partnerships with Crystal Geyser Natural Alpine Spring Water, Whole Foods Markets, and Oracle. These corporate partners have been the backbone of this event, enabling it to take place year after year. A new partner this year, Chipotle Mexican Grill, is planning to help reward all the hard-working (and hungry) Coastal Cleanup Day volunteers by providing a free entrée currency card to each individual.
”The California Coastal Commission is an organization that shares our passion for sustainability and commitment to the preservation of our invaluable land and resources,” said Chris Arnold, communications director at Chipotle Mexican Grill. “We are thrilled to be a partner in support of Coastal Cleanup Day and provide food for the thousands of volunteers who are working to keep our coasts clean.”
Coastal Cleanup Day provides a way for tens of thousands of Californians to remove trash from our environment, but also reinforces that each of us, as consumers of goods and producers of those goods, has a responsibility to reduce, prevent, and clean up marine debris. Another partner of the cleanup, Lindamar Industries, is doing just that by producing fully compostable plastic bags. They have donated 10,000 of them for use on Coastal Cleanup Day in San Francisco, where municipal composting makes it possible to dispose of these bags properly.
”We are pleased to donate our compostable, biodegradable, and sustainable bags made of 100% renewable starch and biodegradable polymers for the cleanup day in San Francisco,” says Anthony Hall, president of Lindamar Industries, Inc., a Central California Coast company that focuses on creating products that protect the environment. “We hope more people will use our compostable bags - aligning with Coastal Cleanup Day’s efforts to reduce plastic pollution.”
Coastal Cleanup Day 2013 will take place on Saturday, Sept. 21 from 9 a.m. to noon in most locations. For those who cannot attend, the Coastal Commission maintains a calendar of events taking place during the three weeks following the cleanup, known as COASTWEEKS. For more information on the cleanup and the Let’s Make Trash Extinct campaign, please visit www.coastalcleanupday.org. Follow on Facebook at facebook.com/CaliforniaCoast and on Twitter at twitter.com/cleanupday.
The statewide event is presented by the California Coastal Commission with lead sponsorship from Crystal Geyser Natural Alpine Spring Water by CG Roxane. Additional support comes from NOAA, CalOES, Whole Foods Market, Oracle, Chipotle, Clif Bar, Nature’s Path, Ocean Conservancy, Bank of America, See’s Candies, Union Bank, and Lindamar Industries.
California Coastal Cleanup Day 2013 is supported by the California Coastal Commission, California State Parks Foundation, and Ocean Conservancy. This event is made possible by the hard work of hundreds of local nonprofits and government agencies throughout the state and tens of thousands of volunteers annually.
The commission is committed to protecting and enhancing California’s coast and ocean for present and future generations. It does so through careful planning and regulation of environmentally-sustainable development, strong public participation, education, and effective intergovernmental coordination. The Coastal Cleanup Day Program is part of its effort to raise public awareness of marine and coastal resources and promote coastal stewardship.